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四川省茶业集团股份有限公司

 

四川省茶业集团股份有限公司(以下简称“川茶集团”)是一家集茶树良种繁育、初精深加工、品牌营销、国际贸易、科技研发、茶文化旅游等一二三家当融会生长的国度优异重点龙头企业,是省市区党委政府重点搀扶和打造的“川茶千亿家当排头兵”企业,是中国茶家当立异生长、融会生长、同享生长的模范企业。川茶集团前后荣获“天下农业产业化优异龙头企业”“中国出口茶叶十强企业”“2017年度中国茶业十大领军企业”等声誉。  

——具有优良的家当生长基地

川茶集团已建成生态绿色茶园基地40余万亩,个中10万亩优良生态早茶基地,是中国现在连片范围大的早茶基地;具有1万亩有机茶基地,一连十四年得到中农有机认证和欧盟有机认证,是中国现在较大的单认证有机茶基地,并联合宽大茶农配合打造“品格川茶,品牌川茶”运气共同体,竖立“从茶园到茶杯”26个关键环节的全程质量可追溯系统,率先争做品格川茶、品牌川茶排头兵。

——具有薄弱的科技立异气力

川茶集团已建成 “一站两院两中央”科技立异平台,包孕被国度发改委、国度科技部等五部委结合认证的中国茶行业独一的国度认定企业手艺中央,和省级院士专家工作站、四川省茶家当手艺研究院、川茶家当商学院、四川省茶业工程技术研究中心。川茶集团依托科技平台,以企业研发机构为中心,前后负担完成了部省级科研项目20余个,构成多项技术成果和新产品,个中有3项技术成果获省、市级科技进步奖;共计申请专利18项,已获受权发明专利1项、实用新型专利2项、表面专利2项,到场制订尺度52项。被科技部授与“国度科技立异型星火龙头企业”,产学研用科技立异才能位居行业抢先。

——具有明显的首创品牌优势

川茶集团原创品牌 “叙府牌”、“龙芽牌”均被评为“中国驰名商标”、“四川省著名商标”。个中,“天府龙芽”更是晋级为川茶省级大地区品牌,实现业内品牌建立三大立异:即立异打造中国茶行业第一个省级大地区品牌;第一个6+X”全茶类品牌(6为中国六大茶类,X为茶叶衍生产物和立异产物);第一个“地区品牌+企业品牌”的复合品牌。“天府龙芽”也成为中央财经频道《对话》栏目计谋合作伙伴,前后得到“百年世博·中国名茶金骆驼奖”、“最具国际竞争力品牌”等殊荣,现已跻身中国名茶第一方阵,品牌效益效果显着。

——具有雄厚的多元产物系统

川茶集团现已构成以“天府龙芽”为龙头,以中国驰名商标 “叙府龙芽”为拳头,以“优黑优红”、“超微茶粉”为特征,以“龙芽酥”、“龙芽脆”、“龙芽花生酥”等多茶类产品为增补的多元产物系统。“叙府龙芽”产物被中国绿色食品生长中央认定为“绿色食品”,一连两届获四川省政府“名牌产品”称呼,“叙府龙芽的手工建造武艺”更被列入“四川省非物质文化遗产”, 两次被认定为“中国国际农业博览会名牌产品”,现为中国茶叶博物馆的馆藏珍品。并凭据市场需求,胜利研制了清热解毒的金菊绿茶、美容养颜的洛神红茶、生津提神的玛咖黑茶、减肥瘦身的山查乌茶等功用性产物,赢得了差别消耗群体的喜爱

——具有微弱的家当动员才能

川茶集团如今实行的“宜宾市川茶家当融会生长建设项目”,总投资12.68亿元,得到国度2015年第三批专项建立基金9000万元支撑,同时被列入宜宾市和四川省2016年、2017年重点项目。企图建成标准化茶叶树模基地30万亩,年产能3-澳门太阳集团2007官网万吨的标准化茶叶初加工厂;建成茶叶精深加工中央、总装及分装中央、茶质料支储中央、手艺研发取妙技培训中心、电商中央;建成茶旅文明体验中央5个,营销管理中心10个,“天府龙芽”品牌川茶旗舰店100家,品牌川茶专卖店1000个,品牌川茶专柜10000个。

——具有辽阔的商贸协作平台

川茶集团现已正在宜宾、成都、哈尔滨、北京等天建立200多个品牌专卖店,前后正在香港、俄罗斯、马来西亚等10多个国度和区域竖立了营销机构,并主动组建专业电商运营团队正在天猫、京东、苏宁易购等电商平台大力发展线上专卖店。同时,取上游消费企业立异协作建立茶业生产经营公司,取下流经销企业立异协作组建区域性营销公司,2016817日,川茶集团正在成都天府新区以经由过程股权寡筹的体式格局,顺遂组建了品牌川茶营销同盟企业——“四川天府龙芽股份有限公司”,现已胜利吸引四川省国有资产运营投资管理有限责任公司、成都农业生长投资有限公司等企业注资。

——具有优越的做事创业气氛

川茶集团正在各级党委的体贴指点下,于2014年11月建立了中共四川省茶业集团股份有限公司委员会,下设 6个党支部,停止2019年4月1日公司有中共党员106名,散布正在基地、加工厂、市场营销等产业链关键环节,20156月,集团公司党委被四川省委组织部授与“四川省先辈基层党组织”称呼,党建引领企业发展位居行业抢先。多年来,正在集团公司党委的引领动员下,营建了优越的做事创业气氛。如今,所有的川茶人正一心一德,向着川茶集团企业愿景努力奋斗! 


Company Profile


     Sichuan Province Tea Industry Group co., LTD. (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise implementing the development of overall tea industry chain in Sichuan province, which owns more than 10 subsidiaries, registered capital of 208 million yuan, total assets of more than 500 million yuan, owns more than 400000 mu tea garden planting base built by itself and its partners, leads more than 200000 peasant households, besides, job opportunities for seasonal tea picking and tea-making are additionally offered to about 100,000 rural workers etc. Since the company setting up, It regards " Innovation, Startup, Integration, Sharing " as the concept, regards "Resource Sharing, Complementary Advantages, Hugs Development, Joint win-win " as the purpose, supports the transformation and upgrading of the overall development of tea industry chain by constantly innovate technique chain, promotes the sustainable and healthy development of tea industry chain by innovate the benefit chain, also has won more than 30 honors such as "Agricultural Industrialization National Key Leading Enterprise", "National Agricultural Industrialization Excellent Leading Enterprises", " 10 Enterprises of Overall Strength of National Tea Industry ", " 10 of Tea Export Enterprises of China " etc, identified as the pacesetter of the development of  "Billions of Sichuan Tea Industry" by the Sichuan provincial government under the governmental strongly support.

We have built a high quality tea base of 10000 mu through self-building and associations-building. Tiangong mountain which is a full acquisition of our Company , is the largest high mountain organic tea base currently in China and has gotten the dual certifications of domestic and international for consecutive 11 years.

Our company has the largest sci-tech park in the national tea industry, (covers an area of 4800 mu) and successfully has built the only one platform of sci-tech innovation "One Station Two Institutions Two Centers" in the national tea industry(One is Academician Expert Workstation, Two are Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, Another two are National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center).It has undertaken and implemented more than 20 projects of the national, ministry, provincial, municipal sci-tech research, achievements transformation, spark plan and technology innovation etc, participated in 31 national and industry standards, solved the national green tea processing’s technology problem , innovated the processing technology of Chinese dark tea, broken through the high quality tea mechanism integrative processing technology, made an outstanding contribution to the tea industry technology R&D and the application of achievement .

Our Group’s brand trademark "Xu fu" was rated as "China Well-known Trademark", " Famous Trademark of Sichuan Province ",Our best products "Xu fu Dragon Bud" won the Gold Medal of International Famous Tea Appraisal for seven times in a row, " Tianfu Longya " won the " Gold Camel Prize China Famous Tea for Century Expo " and "Gold Bud Prize·China the most International Competitiveness and Famous Tea Brand ".

We successively set up marketing agencies in Hong Kong, Malaysia and other more than 10 countries and regions, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic cooperative relations with Sri Lanka and Russia etc , Soskovets, the first vice prime minister of Russia before, was invited to be our company’s lifelong honorary counselor in 2015.

As an initiator, The Group launched and established the "Sichuan Tea Industry Group Alliance" with more than 30 tea enterprises such as Emei Snow Bud, Mi Cangshan, Early White Tip in 2013, then Sichuan Tea Brand Promotion Association was established with 121 tea enterprises on December 12, 2014.Meanwhile Sichuan Tea Group is the president of the association. We also are leading all the tea groups of Sichuan province to jointly construct the Sichuan tea regional brand “Tianfu Dragon Bud”. In 2015, our company’s original brand "Tianfu Longya" was determined to be the Sichuan tea regional brand. In 2016, "Tianfu Longya" is officially released in the fifth International Tea Expo (Si chuan) and Tianfu Longya Culture Tea Festival.

At present, Sichuan Tea Group is implementing Sichuan tea industry integrative development project which is the key project of Sichuan province. The investment plan of this project is 1.265 billion and the construction period is three years. After the completion of the project, our company’s total output value will be 5 billion yuan increasing about 400000 peasant households’ annual income of 3000 yuan for everyone among which the poverty households’ annual income will be increased 3600 yuan. To be the model of Sichuan tea enterprises and give the biggest support for an overall transformation and upgrading of Sichuan tea industry.

 


一个大平台:“一站两院两中央”

A large platform: "One Station Two Institutions Two Centers"

院士专家工作站

Academician Expert Workstation-2138a.com

 

2015年3月,凭据四川省委组织部、省经济和信息化委、省国资委等七部门印发的《四川省院士(专家)工作站实施办法》,经专家评审委员会评审、院士(专家)工作站核定,第四批四川省院士(专家)工作站获批名单出炉,四川省茶业集团股份有限公司榜上有名,成为四川首家获此资历的茶叶企业,进站院士(专家)由陈宗懋院士担负。(陈宗懋,中国工程院院士,农药残留和植物保护专家。曾任中国农业科学院茶叶研究所所长、中国茶叶学会理事长,现任博士生导师、中国茶叶学会信用理事长和国际茶叶协会副主席。)

川茶集团将充分发挥院士及其科研团队对公司自立立异的支持和动员感化,正在科学研判国内外家当技术发展趋向基础上,攻关处理四川茶企生长中的齐产业链瓶颈题目,引进、聚集、运送下本质的技术人才和管理人才,造就企业立异人材,增进高层次产学研协作,加速严重科技成果转化。同时,主动盘绕茶叶齐产业链展开严重科研、手艺攻关、家当立异等项目,正在为海内消费者供应优良茶产物基础上,凭据外洋消费者吃茶品茗风俗停止茶叶拼配改进,力图为外洋消费者供应更平安、更优良、更实惠的茶叶及衍生产物,勤奋动员茶农增收、家当增效。


In March 2015 according to “Implementing Measures of Sichuan Province Academician Expert Workstation” which was issued by seven departments such as Sichuan Provincial Party Committee Organization Department, Provincial Economic and Information Committee, Provincial State-owned Assets Supervision and Administration Commission etc, the shortlist of the fourth batch of Sichuan Province Academician Expert Workstation, which was appraised by the Expert Evaluation Committee and Academician Expert Workstation Joint Conference came out. Sichuan Tea Group was on the list of successful candidates and to be the first Sichuan tea enterprise receiving the qualification. Chen Zongmao, the academician of Chinese Academy of Engineering, the expert of pesticide residues and plant protection and once served as the director of tea research institute of Chinese Academy of Agricultural Sciences, the director of Chinese Tea Society, now served as doctoral tutor, the honorary president of Chinese Tea Society and the vice chairman of International Tea Association, held the post of this workstation’s academician.

Sichuan Tea Group will solve the bottlenecks of the overall industry chain in the development of Sichuan tea enterprises through giving full play to the support and leading role of academician and scientific research team for the company’s independent innovation ,based on the tendency of the scientific research both domestic and overseas industrial technology development. Sichuan Tea Group will introduce, gather, dispatch high-quality technical personnel and management personnel, cultivate innovative talents, promote the cooperation of high-level industry - learning- research, speedup the achievements transformation of scientific and technological. At the same time, we will conduct major projects such as scientific research, technology breakthrough and industry innovation according the tea industry chain, try the best to improve the blend tea according to foreign consumers’ tea drinking habits, provide safer, higher quality, more affordable tea and derivatives for the foreign consumers based on providing high quality tea products for the domestic customers and strive to increase the peasants' income.


川茶家当商学院

Sichuan Tea Industry Business College

“川茶家当商学院”是以企业战略和人材开辟为中心,根据混合式培训形式设立的企业新型复合人材孵化基地。川茶家当商学院将借力于省内中专家的配合伶俐,联合企业实际情况,为企业员工和其他茶家当从业人员增强进修、络续进修供应进修效力下、使用方便的高效培训平台,竖立进修型构造,经由过程企业文化的导入和企业实用人材的培养,构成企业常识管理、人才培养、市场竞争的智力平台,盘绕齐产业链全方位打造茶家当手艺、管理、营销等人才队伍,经由过程立异讲授取家当人才培养的形式,为川茶家当转型晋级建立茶叶强省供应人材保障。

"Sichuan Tea Industry Business College" is a personal training base of enterprise new complex talents according to the blended training model focusing on the corporate strategy and talent development , provide a high learning efficiency, convenient to use and efficient training platform under the support of the common wisdom of experts both inside and outside the province while in the combination with the practical situation of company, establish a learning organization and an intelligence platform for enterprise knowledge management, personnel training, market competition through the import of corporate culture and the cultivation of enterprise suitable talents. In an effort to build a talent team of tea industry technology, management, marketing around the whole industry chain, provide talent guarantee for the transformation and upgrading of Sichuan tea industry through innovating the teaching and personnel training mode.


川茶家当手艺研究院

Sichuan Tea Industry Technology Research Institute

川茶家当手艺研究院是我省尾个以茶业手艺研发和结果孵化为重要偏向的科技服务平台,驻足川茶集团同盟家当、面向全省茶区,集茶叶科学研究、品管取质量检验、信息效劳、产物研发取立异为一体,是川茶集团同盟的进一步深化,旨在以产业化为导向,以好处为纽带,推动四川茶家当资本重整,实现效能倍增。并勤奋正在立异驱动茶家当生长上依托市场导向机制,实在抓好平台建立,充分发挥平台的效劳取对接功用,为科技立异供应资金、人材和项目支持。


Sichuan Tea Industry Technology Research Institute is the first-ever technology service platform in Sichuan Province for tea industry technology R& D and incubation of achievements. Based on Sichuan Tea Industry Group Alliance, it has encompassed tea technology research, quality control& inspection, information services, product R&D and innovation; hence it has further deepened the industry-oriented construction of Sichuan Tea Industry Group Alliance with its purpose of promoting the reshuffling of tea industry resources and achieving leapfrog progress in the industrialization process. And market orientation system should be relied on during innovation-driven tea development to push forward the platform construction, while the service matching functions of the platform should be given full play to provide fund and talents support to scientific and technical innovation.


中国茶行业尾家国度企业手艺中央

China tea industry's first national Recognized Enterprise Technology Center

2013年11月,四川省茶业集团股份有限公司的手艺中央升格为“国家级”,是现在中国茶行业尾家国度企业手艺中央。经由络续天技术创新和手艺集成,川茶集团的核心技术逐渐构成:停止2013年12月,企业共具有部省级科技成果5项,个中获科技进步奖3个,国度发明专利6项(个中受权2项、受理4项),实用新型专利和表面专利44项。如:茶叶保绿增香加工手艺、新型乌茶要害加工手艺、优良绿茶机械化、标准化生产工艺手艺、名茶机制集成手艺、超微茶粉加工手艺等;并在此基础上构成了一系列的产物立异,正在引领茶行业技术进步和增进家当生长方面,施展了主要的感化。

In December 2013, the technology center of Sichuan Tea Group Co., Ltd was upgraded to “national level”, so it becomes the first national enterprise technology center in tea industry. Through constant technical innovation and integration, the core technology of Sichuan Tea Industry was gradually formed: As of December 2013, the enterprise achieved a total of five provincial technology achievements, including 3 technology progress awards, 6 national patents for invention (of which 2 authorized, 4 accepted), 44 utility model patents and design patents, covering: tea green-keeping and aroma-increasing process, key processing technology for new dark tea, standardized production technology of high-quality green tea, famous tea integration technology, superfine tea powder processing technology; a series of product innovations have thus sprouted, playing a key role in driving the technological progress and development of the tea industry.


四川省茶业工程技术研究中心

Tea Industry Engineering Technology Research Center of Sichuan Province

“四川省茶业工程技术研究中心” 成立于2009年,依托单元为农业产业化国家重点龙头企业、四川省技术创新型企业和四川省高新技术企业——四川省茶业集团股份有限公司(本四川省叙府茶业有限公司)。研究中心致力于进一步进步四川省的茶树良种化程度、茶叶初、粗、深加工程度、茶叶标准化程度、茶叶平安程度、茶叶科技成果的转化和产业化程度、和四川茶叶的国内外市场竞争力,鞭策全省茶家当的科技前进。

Founded in 2009, the supporting unit of “Tea Industry Engineering Technology Research Center of Sichuan Province” is Sichuan Tea Industry Group Co., Ltd. (formerly known as Sichuan Xufu Tea Industry Co., Ltd.), which is a key state enterprise for agricultural industrialization, a technological innovation-oriented enterprise and a hi-tech enterprise in Sichuan Province. The Center is dedicated to further improve the fine breeding level of Sichuan tea trees, the level of primary, fine and deep tea processing, Yibin tea standardization, Sichuan tea food safety, tea technology achievements transformation and industrialization, and the market competitiveness of Sichuan tea at home and abroad, so as to promote the technical improvement of Sichuan tea industry.

 

两个大基地

Two big base


天宫山万亩高山有机茶基地

Mt. Tiangong Million mu High-mountain Organic Tea Base

茶道宜宾富,茶海天宫堂

Tea ceremony are rich in Yibin , Tea sea are located in Mt.Tiangong.

山海拔900-1350米,是茶树发展的最相宜地区,面积10500亩,个中欧盟有机茶园认证4893亩是天下最大的高山有机茶园。丛林掩盖面积80%以上,土壤有机质含量雄厚,常年云雾旋绕,温润湿润 ,茶树发展力兴旺,茶叶自然品格优秀。

天宫山基地自然造化的3000余年国宝级自然野生茶树群落中有直径46厘米,树下20余米的单连累体野生大茶树,可谓茶王和茶树异景。

天宫山万亩高山有机茶基地曾经一连11年经由过程海内国际有机茶单认证,是中国现在最大高山有机茶园,中国优良茶叶出口基地。

基地阔别城区远百千米,无任何净化,周遭数十公里的原始森林,构成“天然天成”的没法复制的天府龙芽优良质料产地。

Mt. Tiangong with an elevation of 900-1350m and an area of 10,500 mu, is the most suitable region for tea plantation, and also the largest high-mountain organic tea base. As the forest coverage reaches 80%, the rich soil organic content, damp and moist climate are conducive to the growth of tea trees, contributing to tea’s excellent natural quality.

In the 3000-year-long national-level natural wild tea tree communities naturally formed on Mt.Tiangong, there is a twinned wild tea tree with a diameter of 46cm and more than 20 meters in height, which is called a King and a wonder of tea tree.

Mt.Tiangong million mu high-mountain organic tea base has 11 years in a row through organic tea dual certifications both domestic and international, so it’ s currently the largest high-mountain organic tea plantation and the high-quality tea export base in China.

The base is located about 100km away from the urban area, free of any pollution, the virgin forest with a huge coverage forms an unprecedented producing area of Tianfu Longya.

 

金秋湖优良早茶基地

Jinqiu Lake High-quality Early Tea Base

北纬28   32’~29   02’黄金早茶生态线

誊写“中国早茶之乡”传奇


金秋湖里飞出的金凤凰

“纳六合之灵气,散日月之光彩“,产自金秋湖10000亩生态早茶基地放入灵芽瑞草。

金秋湖位于北纬,地处公认的优良生态早茶家当带。这里本生态植被雄厚, 森林覆盖率打70%以上,山丘绰约多姿,龙爪状的沟壑取清亮如碧的金秋湖水交相辉映,构成了奇特的山川风景和宜茶的小气候情况,整年积温5960摄氏度,无霜期345天以上,多年平均气温18.1-18.3摄氏度,年均降水量1070.4毫米,年均日照时数976.2小时以上,氛围相对湿度80%以上。

夏无炎夏,冬无酷寒,天气温文,春季回暖特早。春茶上市比浙江、安徽等天下主产茶区早30天以上,比日本早50天以上。

 

金秋湖生态早茶基地严厉根据有机茶园尺度要求,应用当代茶园种植管理科技成果“茶园林窗嵌合式模子“停止栽种,统一标准施肥、用药和田间管理,产品质量平安已竖立了可追溯系统。


At N 28° 32'~ 29° 02', the golden ecological line for early spring tea

Creating the legend of the hometown of Chinese early spring tea

A golden Phoenix flying from Jinqiu Lake

“Absorbing the anima of universe and gathering the brilliance of sun and moon”, the inspirational tea buds are produced from the 10,000mu ecological spring tea base in Jinqiu Lake.

Jinqiu Lake is located at north latitude, where there is a -quality ecological early spring tea industrial belt. Here the original vegetation is rich with a forest coverage more than 70%; a variety of hills; dragon claw- shaped gullies and clear lake add radiance and beauty to each other, forming a unique landscape and appropriate climate for tea plantation; here the annual accumulated temperature is 5960 degrees Celsius, frost-free period is over 345 days, mean annual temperature 18.1-18.3 degrees Celsius, annual mean precipitation 1070.4 mm, annual mean sunshine duration over 976.2 hours and air relative humidity above 80%.

Here there lacks of intense heat in summer and bitter cold in winter due to its mild climate and the weather gets warmer especially early in spring. Spring tea here is launched into the market 30 days earlier than that in Zhejiang, Anhui and other major tea producing areas and 50 days earlier than that in Japan.

Jinqiu Lake Ecological Early Tea Base is in strict accordance with the standard requirements of organic garden tea, applying the achievements of modern tea cultivation and management "embedded tea plantation mode” into plantation and fertilization, taking medication and field management as per uniform standards. Now the product quality and safety traceability system has been established.

 

天府龙芽川茶大地区品牌打造项目

川茶集团经由过程立异的“6+X”(6为六大茶类,X为茶叶衍生产物)大品牌生长形式,实行品牌跨品类融会生长,创始了一个品牌涵盖中国六大茶类的“天府龙芽”,正在天下茶行业率先实现一壶香茗品尽中国六大茶类精华的严重立异。2015年,经由民主推举,川茶集团原创品牌“天府龙芽”以其立异的品牌生长形式被省委省政府肯定为川茶大地区品牌,那是天下茶行业首个大地区品牌,并建立了“传承中国六大茶类、宏扬世界文化名茶”的历史使命和战略目标。

作为“天府龙芽”品牌原创单元和四川省川茶品牌促进会会长单元,川茶集团正在川茶家当联席会议指点下,结合121家促进会成员企业配合展开“天府龙芽”川茶大地区品牌打造事情。天府龙芽川茶大地区品牌打造项目建立限期为三年,系统性天展开川茶地区品牌战略规划、兼顾设想、形象打造、运营珍爱、市场拓展等系列事情,经由过程品牌的规范化建立、专业化打造、公司化运作、国际化结构,引领川茶品牌建立走上立异生长、转型生长新征程。

2016年5月5日,“天府龙芽”川茶大地区品牌正在第五届中国(四川)国际茶业博览会暨天府龙芽茶文化节上正式背国内外公布,省委、省人大、省政府、省政协四大班子指导列席开幕式并为天府龙芽揭牌,川茶品牌建立迈出了具有里程碑意义式的坚固程序。

现在,川茶集团正在牵头组建川茶营销立异生长的营销同盟企业——四川天府龙芽股份有限公司,以同享为机制,以品牌为中心、以品格为保障、以资源为纽带、以效益为目的,经由过程引资引智、合伙协作,聚合四川茶行业优良的资本、优良的产物,配合打造川茶营销航母,并尽快进入资本市场,率领更多茶企分享资本市场的代价盈余,经由过程资产增值提拔企业连续健康发展才能,终究配合实现“天府龙芽”世界第一文明名茶战略目标。


Tianfu Longya Sichuan Tea Regional Brand Building Projects


Sichuan Tea Group pioneered a brand" Tianfu Longya" covering Chinese six major tea categories through innovating "6 + X" (6 is for the six tea categories, X is for tea derivatives) the big brand development model and carrying out the integrative development of brand across the category .It’s the first and the biggest innovation to taste Chinese six tea categories’ essences in a same teapot in the national tea industry. In 2015, Sichuan Tea Group’s original brand "Tianfu Longya " was identified as Sichuan tea regional brand by Sichuan province government through democratic election, This is the first regional brand in the national tea industry. " Tianfu Longya " was established the historical mission and strategic target inheriting Chinese six major tea and promoting global famous cultural tea.

As "Tianfu Longya " brand originator and the president of Sichuan Tea Brand Promotion Association, Sichuan Tea Group has built Sichuan tea regional brand "Tianfu Longya" through uniting 121 members of the association enterprises under the guidance of the Sichuan tea industry joint conference. The construction period of the regional brand "Tianfu dragon bud" is three years. The targets of Sichuan tea regional brand-building is systematically completed such as strategic planning, overall design, image building and operating protection, market development etc. The Sichuan tea brand is on a new journey of innovative and transformational development through the standardization of the brand construction, specialization, corporative operation, internationalized layout.

On May 5, 2016, " Tianfu Longya " Sichuan tea regional brand held the domestic and international conference in the fifth China (Sichuan) International Tea Expo and Tianfu Longya Tea Culture Festival officially. The leaders of Provincial Party Committee, Provincial People Congress, Provincial Government and Provincial CPPCC attended the opening ceremony and unveiled the nameplate "Tianfu Longya ", hence " Tianfu Longya " has taken the first step for success.

At present, Sichuan Tea Group is establishing Sichuan Tianfu Longya co., LTD. which is a marketing alliance enterprise of Sichuan tea marketing innovative development. The new company regards the sharing as mechanism, the brand as the core, the quality as guarantee, the capital as the link, the benefit as the goal, promotes the Sichuan tea industry development through attracting investments and talents, JV cooperation, combining the high quality resources and high quality products of Sichuan tea industry. It will step into the capital markets as soon as possible to lead more tea companies to share the dividends of the capital markets. At last the strategic target of building " Tianfu Longya " to be the global famous cultural tea will be completed successfully through improving the enterprise sustainable and healthy development power with the appreciation in asset value.


    四川省茶业集团股份有限公司(以下简称“川茶集团”)是四川尾家实行齐茶产业链开辟的股份制企业,旗下具有10余家控股子公司,注册资金2.08亿元,总资产逾5亿元,具有自建和联建茶园基地40万余亩,动员农户20万余户,经由过程季节性采茶造茶等增添农民工失业10万余人。公司自建立以来,以“立异、创业、融会、同享”为理念、以“资源共享、优势互补、抱团生长、结合共赢”为主旨,络续立异手艺链支持齐茶产业链整体转型晋级生长,立异好处链增进齐茶产业链连续健康发展,前后荣获“农业产业化国家重点龙头企业”“天下农业产业化优异龙头企业”“天下茶行业综合气力十强企业”“中国出口茶叶企业十强企业”等30多项声誉,并被四川省委省政府肯定为“川茶千亿家当”生长的排头兵企业停止重点搀扶。

公司经由过程自建、联建的体式格局,建立天下优良早茶基地1万亩,齐资收买的宜宾天宫山万亩高山有机茶基地一连11年经由过程海内国际有机茶单认证,是现在天下连片范围最大的高山有机茶基地。

公司具有现在天下茶行业最大的科技园区(中心占地面积4800亩),并胜利打造了天下茶行业独一的“一站两院两中央”(即:院士专家工作站、 “国度企业手艺中央”、 “四川省茶业工程技术研究中心”“四川省茶家当手艺研究院”“川茶家当商学院”)科技立异平台,前后负担和实行了国度、部、省、市级科技攻关、结果转化、星火计划和技术创新各种项目20余项,到场制订31个国度、行业标准,并霸占天下绿茶加工共性手艺困难,立异中国乌茶加工手艺,打破名优茶机制集成加工手艺,为茶行业的手艺研发和结果运用做出了突出贡献。

公司“叙府牌”商标被评为“中国驰名商标”、“四川省著名商标”,拳头产品“叙府龙芽”产物一连七次正在国际名茶评选中荣获金奖,“天府龙芽”获“百年世博中国名茶金骆驼奖”和“金芽奖·中国最具国际竞争力名茶品牌”。

公司前后正在香港、马来西亚等10多个国度和区域竖立了营销机构,拓展了蒙古、摩洛哥、格鲁吉亚等外洋市场,并取斯里兰卡、俄罗斯等国竖立了计谋合作关系。俄罗斯本第一副总理索斯科维茨先生于2015年正式受邀成为公司毕生声誉照料。


公司作为提议单元,主动结合峨眉雪芽、米仓山、早白尖等30多家茶企,于2013年提议组建了“四川省茶业集团同盟”,结合省内121家茶企,于2014年12月12日建立了以川茶集团为会长单元的川茶品牌促进会,团结率领川内茶企配合打造“天府龙芽”川茶大地区品牌。2015年,公司原创品牌“天府龙芽”被肯定为川茶大地区品牌,2016年,“天府龙芽”品牌川茶正在第五届国际(四川)茶博会暨天府龙芽茶文化节上正式公布。

现在,公司正实行四川省省级重点项目——川茶家当融会生长项目,项目企图投资12.65亿,项目建立限期为三年。项目建成后,公司将实现综合总产值50亿元,辐射动员农户40万户,户均年增收3000元,个中动员贫困户1万户,户均增收3600元,建成川茶企业航母,为助推川茶家当整体转型晋级修建壮大引擎。

 

 

Company Profile


     Sichuan Province Tea Industry Group co., LTD. (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise implementing the development of overall tea industry chain in Sichuan province, which owns more than 10 subsidiaries, registered capital of 208 million yuan, total assets of more than 500 million yuan, owns more than 400000 mu tea garden planting base built by itself and its partners, leads more than 200000 peasant households, besides, job opportunities for seasonal tea picking and tea-making are additionally offered to about 100,000 rural workers etc. Since the company setting up, It regards " Innovation, Startup, Integration, Sharing " as the concept, regards "Resource Sharing, Complementary Advantages, Hugs Development, Joint win-win " as the purpose, supports the transformation and upgrading of the overall development of tea industry chain by constantly innovate technique chain, promotes the sustainable and healthy development of tea industry chain by innovate the benefit chain, also has won more than 30 honors such as "Agricultural Industrialization National Key Leading Enterprise", "National Agricultural Industrialization Excellent Leading Enterprises", " 10 Enterprises of Overall Strength of National Tea Industry ", " 10 of Tea Export Enterprises of China " etc, identified as the pacesetter of the development of  "Billions of Sichuan Tea Industry" by the Sichuan provincial government under the governmental strongly support.

We have built a high quality tea base of 10000 mu through self-building and associations-building. Tiangong mountain which is a full acquisition of our Company , is the largest high mountain organic tea base currently in China and has gotten the dual certifications of domestic and international for consecutive 11 years.

Our company has the largest sci-tech park in the national tea industry, (covers an area of 4800 mu) and successfully has built the only one platform of sci-tech innovation "One Station Two Institutions Two Centers" in the national tea industry(One is Academician Expert Workstation, Two are Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, Another two are National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center).It has undertaken and implemented more than 20 projects of the national, ministry, provincial, municipal sci-tech research, achievements transformation, spark plan and technology innovation etc, participated in 31 national and industry standards, solved the national green tea processing’s technology problem , innovated the processing technology of Chinese dark tea, broken through the high quality tea mechanism integrative processing technology, made an outstanding contribution to the tea industry technology R&D and the application of achievement .

Our Group’s brand trademark "Xu fu" was rated as "China Well-known Trademark", " Famous Trademark of Sichuan Province ",Our best products "Xu fu Dragon Bud" won the Gold Medal of International Famous Tea Appraisal for seven times in a row, " Tianfu Longya " won the " Gold Camel Prize China Famous Tea for Century Expo " and "Gold Bud Prize·China the most International Competitiveness and Famous Tea Brand ".

We successively set up marketing agencies in Hong Kong, Malaysia and other more than 10 countries and regions, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic cooperative relations with Sri Lanka and Russia etc , Soskovets, the first vice prime minister of Russia before, was invited to be our company’s lifelong honorary counselor in 2015.

As an initiator, The Group launched and established the "Sichuan Tea Industry Group Alliance" with more than 30 tea enterprises such as Emei Snow Bud, Mi Cangshan, Early White Tip in 2013, then Sichuan Tea Brand Promotion Association was established with 121 tea enterprises on December 12, 2014.Meanwhile Sichuan Tea Group is the president of the association. We also are leading all the tea groups of Sichuan province to jointly construct the Sichuan tea regional brand “Tianfu Dragon Bud”. In 2015, our company’s original brand "Tianfu Longya" was determined to be the Sichuan tea regional brand. In 2016, "Tianfu Longya" is officially released in the fifth International Tea Expo (Si chuan) and Tianfu Longya Culture Tea Festival.

At present, Sichuan Tea Group is implementing Sichuan tea industry integrative development project which is the key project of Sichuan province. The investment plan of this project is 1.265 billion and the construction period is three years. After the completion of the project, our company’s total output value will be 5 billion yuan increasing about 400000 peasant households’ annual income of 3000 yuan for everyone among which the poverty households’ annual income will be increased 3600 yuan. To be the model of Sichuan tea enterprises and give the biggest support for an overall transformation and upgrading of Sichuan tea industry.


 


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